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Australian First Innovation for Portland Community through OTR’S New M’OTR Club

Australian First Innovation for Portland Community through OTR’S New M’OTR Club

National award-winning retailer, OTR, are excited to announce the M’OTR Club will be launched exclusively to the community of Portland from Wednesday 2 October.

The M’OTR Club will work as a subscription service for just $15/month and give Portland residents exclusive low pricing on all fuel grades 24/7, every day; plus, unlimited car washes at the only automatic carwash in Portland, OTR HappyWash.

OTR CEO, Warren Wilmot said, “We are proud of this innovative loyalty program which is the first of its kind to be launched in Australia. We have chosen the local community of Portland to be the first to share this new M’OTR App as our way of thanking Portland for welcoming us to their community since we opened our OTR store in June.”

“At the OTR Portland opening, the local community made the town Moe’s Hot Dog Capital of Australia with record numbers sold in the first week! We are hoping to have a record number download the M’OTR Club App for only $15 per month, and we will reward one lucky customer with a $200 OTR voucher,” continued Mr Wilmot.

OTR is encouraging all their OTR Portland customers to join this exciting new program. All local Portland people who download the M’OTR App and sign-up before 10 October will go into the draw to win a $200 OTR voucher.

OTR opened their Portland store in June this year. The $4 million development created 12 new retail jobs for the local community, with 60 locals employed during construction. The store has recently sponsored the Portland District Health Gala Ball, coming up on 5 October, and donates surplus food to Foodbank through their local partner in Portland, the Salvation Army team.

The new 24/7 OTR store has brought unrivalled convenience to the Portland community, offering premium fuel and food including an extensive range of supermarket items to top up whenever you run out of something at home. OTR Portland offers EAT hot food, fresh sandwiches, salads and wraps to grab for lunch on the go; locally-roasted, barista-made C Coffee; freshly squeezed OhJ!; and New York style hot dogs by Moe’s Dog & Shake. There is also an automated HappyWash car wash.

An Australian family business operating for over 30 years with more than 146 stores, Portland is Victoria’s second OTR store after Irymple, which opened in 2015. In the next few months, OTR has plans to open several more stores in the regional Victorian towns of Horsham, Stawell and Mildura.

“We are an innovative convenience retailer and we aim to give customers even better value and an unrivalled experience through the new M’OTR Club,” Mr Wilmot concluded.

The M’OTR Club App can be downloaded FREE on the App Store or Google Play.


OTR Portland, 140 Percy St, Portland VIC 3305